Reel Rush Slot Tournament
Royal Caribbean InternationalIn August 2026, Celebrity Beyond hosted Reel Rush Slot Tournament, a limited capacity event for high value Casino guests. The stakes were high with a $50k FreePlay prize on the line. It was an exciting way for guests to play in a tournament setting as well as interact with other guests onboard.
About
The campaign was divided into 3 email designs informing guests about entry details, how to book, exclusive offers, and other sailing details. Each module carried Celebrity Casino’s Blue Chip Club brand elements.
An animated event lockup displaying the event name was created to add excitement and drive guests to interact with the email to ultimately book their sailing.
