Cyber Monday
Royal Caribbean International
As a continuation of Black Friday, Casino Royale provided guests with a special Cyber Monday promotion. This campaign gave guests an opportunity to book a sailing with a double room offer, a special perk to bring their guests along for their next vacation. The design deliverables spread across both print and digital mediums. The first touchpoint was a direct mail brochure explaining the offer, complemented by three email drops, extending the campaign's reach digitally.
About
The visual approach embraced bold, graphic elements and vibrant color. The Cyber Monday lockup aligned with the casino brand's energetic, vibrant aesthetic and dynamic photography, creating an eye-catching promotion to capture the excitement and exclusivity of this annual offer.