Mexico: A Celebration of Plants & Culture

NAPLES BOTANICAL GARDEN

For the 2022–23 season, Naples Botanical Garden’s annual theme explored Mexico’s plants and cultural connections. Throughout the year, events and exhibitions were curated to best represent Florida and Mexico’s cultural relationship. The design team was tasked with creating a cohesive brand for the entire year of festivities and activities.

About

The logo depicts the vibrant heritage of Mexican culture and the indigenous plants and fruits from this unique ecological region. Surrounding the typography are floral graphics, illustrating marigolds, which appear frequently in Mexican folklore.

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